We have selected world-renowned watch brand Rolex for this demonstration project. Rolex Daytona is one of the most popular watch models in the world, and has a large number of configurations. We tried to show all the beauty of these extraordinary watches. For convenience, user-friendly interface has been created, which allows to intuitively customize any of the options of the model. Our main goal was not only provide users with a new way to choose a desired product, but also to make highest possible level of detail that would match a luxury product like this.